s谩bado, 30 de diciembre de 2017

Color meaning. (Week 14)

Morning Bloggers, are you keeping up with all the food this Christmas? 馃槀
I was pretty busy these previous days but I don't forget you!
Today I'm going to discuss the following topic: Color meaning and Symbolism. To give my opinion I'm going to continuously reference the next article from Rebecca Gross. She entitles this article as "Color Meaning and Symbolism: How to use the Power of Color in your Branding" and here I leave you the content https://www.canva.com/learn/color-meanings-symbolism/.

Is it true that any color conveys a meaning? In my opinion colors can stand for certain feelings, institutions, countries, sensations... anything that I can think of. When you think about a particular color, there must be an idea that come straight to your mind.
Let's think about the color red for example. What have you thought of in the first place? The first idea that has come to my mind is Christmas. Obviously, the different associations to colors depend on other factors such as one's culture or ideology. Therefore, if you ask a Jewish person on Christmas the same question about the color red, he or she probably is going to come up with other associations.

Additionally, not always a color has positive connotations. Rebecca Gross mentions in her article that the color red, not only has positive connotations but also negative ones. Red can be the color of fire, blood or danger. However, it can be also the color of love and passion. Sometimes these connotations are attached to a particular color just because that certain material or fluid in reality has the same tone of color, as happens with blood. But, what about abstract concepts? Abstract notions are not represented in reality with a physical shape. Thus, we cannot visualize the color of them. Nevertheless, through history, people have always been attaching colors to certain abstract ideas due to their relation with other visual concepts in reality. A good example is the concept of love. Love has been always represented by the red color. An explanation for this attribution can be the relation of the heart with the abstract concept of love. You love with your heart and the heart is red. As a result, love must be represented with the color red.

The same happens with the rest of the colors although the number of associations to them can vary. In the article of Rebecca we can see a few examples of colors and their possible "universal" associations. Nonetheless, as I have mentioned before, these associations to a particular color is a question of culture and ideology.



Through the using of colors in a particular picture we can also deduce the emotions and feelings that an author wants to emit. Here I present a well-known painting of Edvard Much which is called "The Scream".

In this picture the author is using strong colors as red, yellow or blue to highlight the intensity of the character's expression. And you, what do you think?
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To improve my English I've been doing exercises about multiple choice and open cloze due to the English grammar.



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